Read the article from CNN and answer the following questions – (click image)

mainimagebeats1

Fill in the Blank.

1. According to the NPD Group, a marketing research company, Beats controls _____ % of the $1.8 billion headphone market.

2. The brand dates back to the mid-2000s, when producer                  and music mogul Jimmy Iovine were frustrated by their painstakingly crafted music being listened to through tinny earbuds.

3. In 2008, Beats put out the Studio, manufactured by                     .

4. There are headphones from_________ (SMS, which also has a collaboration with Lucasfilm), Bob Marley’s estate (House of Marley, which promotes an enviro-friendly aesthetic), ___________ (manufactured by AKG) and ___________ (by Koss).

5. Monster, which no longer manufactures Beats, has launched a line with the producer ____________ — a Monster investor — called DNA.

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